Other times, you might just see a beautiful photo, where the product being sold is less obvious – similar to the sort of fashion inspiration photos you’d come across on Instagram. In some cases, these posts will read more like a product review – someone detailing their personal experience with an item, for example. Once you’ve completed the setup – which also includes entering your name and optionally enabling notifications for updates to your Spark posts and responses to comments – you’ll then be presented with an image-heavy feed of product ideas and other stories.
But there are also a number of niche categories like “TV Bingewatching,” “Cats,” “Internet of Things,” “BBQ” and others that are much more specific and narrowly focused.
These interests vary, and generally tend to match up with Amazon’s own popular merchandise categories, like “Books,” “Style & Fashion,” “Technology,” “Home Décor,” “Music,” “Fitness,” “Toys & Games,” and many more. You can select more than five interests, but you can’t proceed until you’ve chosen a minimum of five categories. Using this information, Amazon Spark will create a customized feed of products, imagery and ideas that will relate to the sort of things you like to shop for, or learn more about.
When you first join Spark – it’s available through the “Programs & Features” menu option in the app’s navigation – you’re asked to select at least five interests you want to follow. To get started with Amazon Spark, you have to use the Amazon mobile app, as the feature is not designed for desktop use at this time. In this way, Amazon Spark could be seen as something of a Pinterest competitor, as well, but the actual format for the service is a feed-style interface – which is why the comparison with Instagram seems more apt. The goal with the new program is to shift some of the social activity around products taking place off-site back to Amazon, where product inspiration can translate directly into purchases with a click of a button. The retailer has been quietly testing Amazon Spark in beta for a few months before today’s launch to consumers in the U.S. Similarly, Amazon Spark users are encouraged to post stories, ideas and images of products they love, which others can react to with comments and “smiles” – Amazon’s own version of the Like or Favorite button. Amazon today is launching Amazon Spark, a new feature aimed at improving product discovery, which is seemingly inspired by Instagram and its use of shoppable photos.
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